STEP 1: OrbitShifters BA interacts with customer

           - Understands Business Problem being solved

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STEP 2: OrbitShifters BA decomposes
           - 10 Powerful Unanswered Questions

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STEP 3: OrbitShifters Answers
           - Interrogates data lake to get answers to the 10 PUQ

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STEP 4: OrbitShifters Creates Insights
           - Connects the dots and triangulates insights